Marketing to Centennials in Digital World

The collection of papers in this compendium focuses on various dimensions of on the contemporary and emerging trends of marketing to centennials in a digital world and major issues and challenges for the future marketers of business organizations.

It is matter of great pride that Department of M.B.A of I.T.S Engineering College, Greater Noida is going to organize its First International Conference on marketing the “MarkTech -2019” on the theme “Marketing to Centennials in Digital World.”